SEO-Durban

We Search engine optimise websites

We at SEO-Durban are specialized in technical When we say "we optimise websites" we do optimise for Conversion Rate Optimization(CRO) and for Organic Search optimisation. CRO is very important when you have many visitors to your website but they do not convert into paying clients and Search Engine Optimisation (SEO) important to get more visitors to your website thru organic search.optimising websites to rank higher on search engines like Google, Bing and Yahoo. SEO is a marketing discipline focused on growing visibility in organic (non-paid) search results and CRO is the technique that makes your online store convert more website visitors in to paying customers.
We are closely following new trends in the market to optimise our client’s websites, so they can perform better in the organic search results.
We believe that all clients needs for optimisation is different, that is why we do an SEO Audit for all new client’s to determine the specific needs.

Contact SEO-Durban

What is Search Engine OptimizationSEO?


Search engine Optimization (SEO) is the practice of increasing the quantity of traffic to your website through search engine ranking results. We optimise your website code and a lot of other factors so your website rank Higher on the Search engines.

Conversion Rate Optimization (CRO)

We analyse your visitors patterns and optimise for getting better conversion rate from your website visitors. Online customers leave without saying a word, but they leave a digital trace we can use to find out why.

Why does Search Engine OptimisationSEO matter?


You can spend all your money on a beautiful website with all the best information for your customers.
What does it matter if your customers can’ t find your website when they search on Google.

How we do SEO

There are many factors why one website is listed on the first page of the search engines and most websites are ranked lower. We have worked with optimisation of websites for years and have seen what works and what doesn’ t. It's all about finding the right strategy for your website. The way search engines rank websites changes all the time, but some things never change: 1.Quality ContentThis part of your websites Search engine optimisation is the most important of all the different points in this list. The reason is that Google will find your website interesting if your website adds quality to the internet.

2.Website Speed
Who wants to wait for 20 seconds for the website to load?. Your website has got less than 4 seconds to load before Google will punish your ranking, Google knows how long the average user will wait for the website to load. When we do the website audit we look at why your website is slow and most often the images on the website is too big. We can optimise the website speed with more than 10 different tweaks.

3.User Experience
Is your text eatable with headings and images. We know how to build the website with user intend.

4.Quality coding
We read and write in most coding languages. HTML - CSS - Javascript - PHP. But we also master the different CMS systems like Wordpress and Joomla.

5.Backlinks
We can build your backlinks for you. This part of Search engine optimisation has lost a lot of strength over the last few updates Google has made. We do still recommend that you have the right Backlinks from the right niche websites.

SEO-Durban References

SEO-Durban is your local SEO-Company we have Search Engine Optimised www.homeandsecure.co.za for Google.co.za and Bing.com  Home and secure CCTV - is one of our customers, They are currently on page #1 on Google.co.za with more than 20 of their top search phrases.

SEO-Durban has build and Search Engine Optimised the SEO-Durban optimise website for responsive designresponsive web page.
We have provided our SEO services for Home and secure since 2016

Search Engine Optimisation Audit

These are some of the factors that we look at when we do a Audit on a website.
We use more than 100 factors when we make an Website SEO Audit.




1 - Website speedHow fast does the website load. We use a number of websites and Tools to give us an estimate on what is loading on the website. Most websites are loaded with big images and they are not optimised for the internet.


2 - Website CodeWe look at the website coding to determine if the website code is written with Google Best practice. here are some :
Accurately describe the page's content
Create unique title tags for each page
Use brief, but descriptive titles
Make use of the "description" meta tag
Accurately summarize the page's content
Use unique descriptions for each page.
These are some of the main Best practice, The full article by Google can be seen here "Search Engine Optimisation Starter guide by Google"


3 - Mobile Friendly WebsiteMore than 65 % of all users of the internet Is using a mobile device, Who can afford to lose all these Customers. So we check that the website is Mobile friendly


4 - Website ContentContent is very important for a website to rank. A website with 250 words will 80% of the time lose in the Google ranking to a website that has 1000 Words. Keep in mind that Google can read the content and determine if the content is copied from some where else. Make your own unique content and make the content READBLE


5 - Size MattersWe look at all the files that are been loaded with the website:
Images
Javascript
CSS files
Html Files
We will look at the loading time of the files and if possible make the files smaller for faster loading times


6 - Render blocking javascriptThe problem with Render Blocking Javascript and CSS files is that the user waits for the Visible part of the website also called Above the fold content to load and most websites are waiting for all CSS and JS files to load before the content is visible for the user and that means that the user needs to wait too long for the content and therefore returns to the search engine."Read more about Renderblocking Javascript here"


7 - Optimise Web serverWe optimise Server delivery, by optimising Leverage browser caching and many other factors that helps the website to load faster


8 - Website Compatibility testWe check that the website works on different web browsers. We read your Website Source Code, but we also test the website on 10 different browsers including Mobile browsers, to determine if the website works on all browsers and platforms.


9 - Broken LinksWe test the Website for broken Links and see if the website that is shown when the site is not there also called 404.html


10 - SitemapsSitemaps are used by the Search Bot to navigate your Website, it is important to have these files on the web server so when Google visits your website they can easily navigate thru the site. There is also one Sitemap for the User, it is good practice to have both sitemaps "XML Sitemaps/HTML SitemapHere is a FREE Sitemap creation tool online"


11 - Server response timeIf your website is hosted on a slow server the website will load slower and you will lose business. Test your Hosting server speed here"


12 - Spell checkingAlways make sure that your website is using the correct spellingTest your website spelling.


Get your FREE Website Audit!

SEO Plans

We always start with a Website audit to determine what is needed for your website to rank better on the Search engine.

Most websites are made with design in focus and with no effort in following Search engine guidelines.Google and other Search Engines have made their guidelines to web designers and developers, so when they build websites that is easy understandable for the search engine crawlers. Google has their guideline in this PDF document for download We have worked with many different types of websites and know how to read the code like the search engine does. We also know how to help the Search engine to better understand what is the most important message with your website. Goggle ranks websites higher that brings By value we mean good quality content that users of the search engines are searching for. Like answering questions that are relevant to your niche. value to the internet.

Basic SEO Plan

First we start with analysing your website with our specialized tools to find your websites weak areas and faults. Many good looking websites are not programmed to be search engine friendly but only the graphic in mind. We optimise your website and keep the design in overall.In the process of optimising your website we look at the following measures.


Content - Is it made with the right keywords.

SPEED - Is your images optimised for the website.

Coding - Is the coding on your website SEO friendly.



Premium SEO Plan

First we start with analysing your website, then we redesign the website so its Mobile friendly and we host the website on one of our FAST hosting solutions. We look at everything that our "Basic SEO plan" has to offer and we give your site some extras.


Web server - Optimising Web server is good for SEO

Backlinks - We build quality backlinks.

Google - We connect your business with Google

Analyse competition websiteHere we are looking at the competition, why are your competitors ranking higher and how much is needed for your website to rank better on the search engines.

SSL Certificate - We make your site secure

Website Hosting service

SEO-Durban hosts websites on our fast servers local in South Africa to give our users maximum speed


Local Servers

Our website hosting servers are located in South Africa



SSL Certificate

SSL Certificate on all our hosting packages



E-Mail

Get your own e-mail, from 5 to 100 e-mail accounts.



Hosting Space

Our fast hosting servers have from 1 Gb to 30 Gb


Call SEO-Durban: 083 369 1684

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SEO-Durban
Phone & WhatsApp

0027 (0)83 369 1684

SEO- Durban E-mail

sales@seo-durban.co.za